Online Resources Media Guide to the Nation's Banking Issues Talking points in response to reporters Consumer Education Brochures ABA's statement stuffers include information on topics from identity theft to overdraft options. ABA Press Room Find media resources, PR contacts and more.

Getting the Word Out
for ABA Members

Delivering timely, positive messages is an important way to strengthen the industry's reputation, in good times or bad. Through speeches, conversations with the media, employee newsletters or any of the hundreds of community-related projects in which banks are involved, bankers can help educate people about their industry.
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Communications Tools

Media Guide to the Nation's Banking Issues  
A 150-page resource with talking points on dozens of issues such as overdrafts, deposit insurance, fair value accounting and robberies.

ABA Toolbox: Telling Your Bank's Story
This "Proud to Be a Banker" toolbox helps you educate staff, customers, other members of your community, reporters and policymakers about all your bank does to contribute to the success and growth of your community. Includes a sample CEO letter to employees, an outline for a bank impact statement, a customer survey, a speech and PowerPoint presentation to community leaders, tips for working with the media, and more.

Customizable News Releases  
Send these consumer friendly, fill-in-the-blank news releases to your local newspaper to increase your bank's positive media attention.

News to Use  (updated every other month)
Keeping Your Bank's Frontline Personnel and Customers Informed 

Bank Communicators E-mail Bulletin 
Subscribe to this e-mail bulletin and get heads-up news alerts, talking points on hot issues and more.

ABA "On the Air"
A listing of ABA's many television and radio appearances with links to the interviews.

Additional Resources:

• Talking Points 
• Crisis Communications 
• Developing a Marketing Plan 
• Sample Speeches
• Sample Radio Ads
• Statement Stuffers
• Banking Statistics

Communications Kits

• Debit-Card Interchange Price Controls 
• ABA Toolbox on Emergency Preparedness
• ABAWorks on HMDA
  HMDA Communications: Telling Your Story Effectively
• Check 21
• Fraud
• Homeownership Month 
  Ideas to help your bank celebrate National Homeownership Month in June in your community.

Questions about press registration? Please contact Meghan French for more information.