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ABA Marketing Conference
September 23 - 25, 2012 • Manchester Grand Hyatt • San Diego, CA 

Conference Overview | Sponsors/Exhibitors | ABA Show Schedule
 

Show Manager

Krista M. Donlon, Senior Director, Business Development
Phone: 202-663-5127; Fax: 202-828-5056; Email: kdonlon@aba.com

Overview

This is the flagship conference for marketing professionals in the financial services industry. The conference attracts over 300 chief marketing officers, marketing directors and professionals, sales managers, retail banking and personal financial services executives, as well as CEOs from institutions of all sizes, both nationally and internationally. A comprehensive exhibit hall is an important part of the event.

Topics which may be discussed at the conference include:

  • Acquiring/Retaining profitable small business customers
  • Marketing metrics: Profitability & Measurements
  • Branch development
  • Compliance
  • Generational Marketing Trends
  • Customer Profitablility
  • Branding
  • Relationship Management/Trusted advisor
  • Online Marketing 
  • Employee Retention 
  • Marketing Research

Who Attends

  • Chief Marketing Officers
  • Vice Presidents of Marketing
  • Marketing Directors
  • Presidents / CEOs
  • Advertising Directors
  • Customer Relationship Managers
  • Chief Strategists
  • Retail Banking and Personal Financial Services Executives
  • Sales Managers
  • Branding Consultants
  • CFMPs
  • Account Directors

32% of last years' audience was Executive Management; 37% were Senior Management; and 28% were Middle Management. Two-fifths of the audience served on their banks' senior executive planning team. Three-fourths of the attendees help their banks make pricing decisions.

Exhibit Booth Fees
ABA Service Members $3,295
Non-Members $4,395

Who Should Exhibit

At the ABA Marketing Conference you will have plenty of opportunities to interact with your peers, clients and prospects, enhancing your learning potential and establishing long-term peer relationships.

Participants will be interested in products and services that relate to:

  • Advertising Services: Traditional and Web-based
  • Online Marketing Initiatives & Technologies
  • Premiums and Incentive Programs
  • Affinity and Loyalty Programs
  • Marketing Technologies, Interactive Agencies
  • E-mail-based Customer Relationship
  • Direct Marketing Technologies
  • Sales Training
  • Internet Advertising Sales
  • Media, Marketing, and Branding Consultative Services
  • Advertising Management Software Technologies
  • Media Services
  • Market Research and Direct Marketing
  • Promotions and Promotion Solutions
  • CRM/Customer Care Initiatives, Technologies & Services
  • Branch Design, Merchandising & Signage

Sponsorship Opportunities

Don't miss out on this excellent opportunity to gain additional exposure in front of your current marketing clientele and new prospects. By sponsoring an event or item you gain the visible recognition of a leading organization, build brand equity and create a remembrance of your involvement at this conference. For additional benefits or to tailor the perfect sponsorship for you, please call today!